VP, Communications & Branding at Rock Hill

Job Description

 

Vice President of Communications and Branding

 

Reports to:  President

Functional Job Description

The VP of Communications and Branding will be a member of the Atlas Copco Compressors, LLC Executive Management team and will have responsibility for ensuring that we are a customer centric organization. The focus of the role is on implementing marketing campaigns across multiple different industry sectors and will be heavily focused on developing our customer communications strategy. This includes: marketing communications, customer loyalty (NPS program), marketing intelligence, industrial project marketing and running teams conducting external marketing calls to our customers.

 

Work with all Atlas Copco CT divisions and regions within the U.S. to implement marketing programs focused on regions, sectors and/or products. By working with the divisions you will understand their unique requirements and implement campaigns – including measuring the results.

Responsible for the Branding and Communications team which includes:

Ensuring the First in Mind – First in Choice ® vision of Atlas Copco is implemented in the United States through all aspects of the marketing mix including (but not limited to) advertising, brochures, shows, web sites and collateral items.

Designing and implementing a 3 year communications plan for Atlas Copco in the United States.

Budget tracking and ROI responsibility.

Responsible for the Brand Calling (telemarketing) team which includes:

Designing and implementation of campaigns.

Managing third party vendors and assigning their KPIs.

Working with all Sales Managers to maximize results and understanding of the campaigns.

Responsible for the Business Intelligence tools which include:

Measuring and reporting the CAGI market share numbers.

Maintenance and strategy of the iPSM (CRM) system.

Working to produce competitor reports and measuring competitor activity.

Monitoring and reporting of industrial projects which include specifications for compressed air equipment.

Responsible for the Customer Loyalty (NPS program) which includes:

Producing the monthly scorecard and providing insight into the results.

Producing campaigns to increase the awareness and usage of the program.

Conducting mystery shop analysis to understand the customer’s journey when calling Atlas Copco and coordinate the VOIP rollout within Atlas Copco.

*Atlas Copco is an Equal Opportunity Employer.

 

 

 

Job Requirements

Experience - 10+ years of experience in senior communications positions.

Education: Advanced degree in communications, journalism or business administration or equivalent experience.

Country: USA, State: South Carolina, City: Rock Hill, Company: Atlas Copco.