Christopher Shadday
President at Viance, LLC
Charlotte, NC
Demonstrated competencies in Business Management, Sales and Marketing, Project Management, Supply Chain Management, and Manufacturing. Proven record of accomplishment in increasing revenues and profits and creating competitive advantage through excellence in:
Strategic Account Management Brand and Product Management
Sales and Operations Planning Processes Project Management
Organizational Redesign Focused on Efficiency and Team Development Customer Relationship Management and Business Process Design
Sales and Marketing Management Business Management
Supply Chain Excellence Strategic Use of Information Technology
Work Experience
President
August 2011 to Present
Responsible for managing the global wood preservatives business for Viance LLC, a joint venture between Rockwood Specialty Chemicals and Dow Chemical. Regional business responsibilities include the US, Canada, Europe, and Japan. Directly responsible for the relationships and distribution sales in Japan. Implemented reorganization of the research and marketing groups in order to increase efficiencies and improve skill sets in these areas.
Commercial Vice President
January 2007 to August 2011
Responsible for all customer facing activities within the business including Sales, Marketing, Technical Service, and Engineering. Accomplishments include reorganization of people and activities to focus on key customers and prospects; regaining share on existing product line previously lost to a narrow product line competitor; carefully managing S&A costs; managing relationships with key customers; and positioning and launch of a new wood preservative. Responsible for relationships with key accounts such as Georgia Pacific as well as relationships with key downstream customers such as Lowes, Inc., 84 Lumber, and Carter Lumber.
Business Segment Manager
August 2005 to December 2006
Directly responsible for all commercial activities in the $120MM industrial business segment. Market areas included Water Treatment, Metalworking, Floor Care, I&I, Minerals, and Home and Fabric Care. Direct reports included 8 account managers and 2 marketing specialists. Responsible for driving interactions between Sales, Sales Service and R&D to support customers in the segment and new product development. Successfully implemented an opportunity management process to track and drive growth. Also accountable for all aspects of Demand Planning, Sales and Operations Planning, and all supply chain activities related to the business segment.
Business and Operations Roles
1989 to December 2006
A $10B global leader in specialty chemicals with products in the paint and coatings industry, consumer and industrial specialty chemicals, specialty polymer applications, and electronic materials.
Director of Business Intelligence Services
January 2005 to August 2005
Responsible for establishing a group of I/T professionals targeted at managing work requests and priorities for business intelligence services. The mission of this organization was to interface with business and functional units to establish clear functional specifications and develop priorities for the work requests.
Consumer Goods Segment Director
April 2003 to January 2005
P&L responsibility for the $23MM Consumer Goods Segment of the Powder Coatings Business. Responsible for all aspects of sales, marketing, and technical service with a group of 9 account managers, a marketing specialist, and 3 application engineers as direct reports. Developed strategic plans focused on 4 core markets in an effort to concentrate resources on the highest valued areas of the segment. Managed regular prioritization of growth opportunities and alignment of resources within the segment and research. Stabilized the share loss trends which were occurring across the highly competitive consumer goods segment.
Customer Relationship Management Project Manager
February 2001 to April 2003
Managed the Customer Relationship Management project team which focused on the design and implementation of Rohm and Haas Companys Sales, Service and Marketing processes, in conjunction with a company-wide SAP Enterprise Resource Planning implementation. Full accountability for management of the $11MM project budget and deliverable timelines. Responsible for managing the 22 member CRM Project team as well as all interactions between the project team and the business unit stakeholders.
Regional Supply Chain Manager
August 1999 to February 2001
Managed a group of 10 supply chain personnel and all supply chain activities including toll manufacturing, customer service, logistics, and warehousing for the $180MM North American Agricultural Chemicals Business. Project manager for MRP II implementation including S&OP policies, DRP network strategy, inventory record accuracy, bill of material accuracy, demand planning, and forecasting processes. Managed reorganization of the Supply Chain staff including realignment of responsibilities consistent with more efficient work processes.
Turf & Ornamentals Market Manager
May 1997 to August 1999
Managed the North American Region Turf and Ornamentals business, a segment of the Agricultural Chemicals Business. The business consisted of 10 leading brands and a core base of more than 60 different customer accounts. Delivered >$30MM in total sales in 1999, representing a growth rate of more than 20% versus 1998 sales. Responsible for development and implementation of strategic plans, product pricing and positioning, negotiation of supply agreements, and development of strategic account plans. Also accountable for all aspects of sales and operations planning, advertising and promotion strategy, and sales team alignment on key products. Participated as Chairman of the Board of Managers for a joint venture between Rohm and Haas Company and American Cyanamid Company.
Market Research and Product Manager
February 1996 to May 1997
Managed market research to support the North American Agricultural Chemicals and Turf and Ornamentals Business. Also served as brand manager for two different product line segments including the Adjuvants and Intermediates business and the formulated products business.
Technical Sales Representative
June 1993 to February 1996
Managed a sales territory covering south, central, and northwest Louisiana. Product lines included herbicides for rice and cotton, fungicides for wheat and cotton, and a full line of products for Turf and Ornamentals. Responsible for sales growth(27% growth in first year), managing key $1MM+ distributor account, and interfacing with key research scientists at Louisiana State University.
Process Engineer
June 1989 to June 1993
Led process improvement, optimization, and automation projects in production units polymerizing, drying, and pelletizing polymer additives. Key responsibilities included process equipment and product quality troubleshooting as well as maintenance and upgrade project management.
Education
Masters of Business Administration
May 2003
Bachelor of Science in Chemical Engineering
1989
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